A business idea, for some people, is like sasha fierce is to beyonce. It’s this alter ego that will put itself out there, take risks, throw money around like you’re that kid on Blank Check (possibly an age limited joke). I would say we are no different. And like so many other people, so many of our business ideas started out in a burst of flame and quickly fizzled out after a period of time. This may or not be a story that has the same glorious beginning and tragic ending. Or maybe this one of those legendary Pixar endings that makes you more than happy with the 3 sequels that follow. Regardless, it should be an interesting one to watch unfold. Sort of a learn from our mistakes type tale.

It starts the same as all of the others. “Wouldn’t it be cool if ______?!” In our blank space it happened to be an idea for a bag. Original I know, but we were out to fill a seat that we couldn’t find was taken yet. A bag that would carry our laptop, a camera, have space for other things, and still be attractive. So this is the story of our idea coming to life. A fully custom backpack from the idea, to concept drawings, to samples, to branding, to manufacturing, to ordering, to store, to figuring out all the “oh s***” moments that pop up in between.